Kaede Creative provides high-end digital marketing services to clients across Australia—managing websites, social media, SEO, and email marketing for a variety of businesses and organisations. Kaede approached Nautilus for a modern logo that didn’t feel overly “techy.” She was drawn to soft pastel colours and natural forms like flowers or shells—something that reflected the feel of the Mid North Coast of NSW, where she’s primarily based.
The final design pairs a clean, contemporary typeface with a hibiscus flower logo mark, striking a balance between simplicity and approachability.
